What You Should Understand About Postcard Printing


Before jumping on the bandwagon which says "postcard printing may be the record best marketing tool", it is vital that you know what postcard printing is about. There are four basic elements of postcard printing that you need to know which include the postcard size, paper stock, design file formats and coatings. Each of these elements of postcard printing has their part to function to ensure that you get the best quality postcards ever.
The postcard size doesn't invariably signify there would be merely one standard size to suit every size of postcards. It is because various sizes requires for several postcard printing equipments in fact a little change in how big is the postcard might have a bad effect on your buck. Therefore, so as not to be shocked by printing prices afterwards it's smart to have first printing quotes. In this way you may be guided on just how much your postcards will costs. Likewise, never hesitate must your postcard company on the postcard size that really work best on the equipment.
There's 2 aspects of paper stock you'll want to be aware of. Paper stocks either can be glossy or matte. If you want to have your postcards printed in full color you will subsequently be created to choose between a CS2 stock and a C1S stock. CS2 stock carries a gloss finish for sides while the C1S stock has a gloss finish on merely one side and its particular other part developing a matte finished. Between these stocks the C1S was essentially the most popularly used considering that the ink used in postcard printing doesn't dry up around the gloss section of the paper stock in order that they resulted in printing about the matte side from the stock.

But that would be a long time ago, these day there are already inks that easily dries on glossy stocks. The glossy stocks are far less expensive than the semi-gloss stocks and exude much character to them that is why this is a superior option for postcards.
The design file formats, it is essential that you may ask your postcard printing company the kind of they may be accepting. Although, you can find printing firms that accepts various file formats however you may still find some which makes utilization of only limited types of software and data format in their design creation. And what these firms often do is because they would try to convert your postcard design file in the format that is certainly accepted by their postcard printing equipment. However, there may be some issues that may be encountered in the file conversion. One of many common problems faced involves font defaults and text loss to ensure no such error occur it is essential that your postcard project undergo proofing before finally submitting your postcard the appearance of printing. Or even better, you could possibly make an effort to save your valuable design file in a PDF format. In this way there'll be very minimal conversion and manipulation that have to be done in your design file.
The finishing can be as essential as the initial handful of steps in postcard printing. There are 2 varieties of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating offers the postcard with that shiny feel and look. Especially applicable for color images you could possibly want accentuated. Its drawbacks come in regards to its the likelihood of finger marks marks and smears.
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